Why is culture multidimensional

Theoretically, this represents the contrasts among the four quadrants of CVF in terms of their respective outcomes, with quality and innovation reflecting the contrast between control and flexibility orientations, and product and process reflecting the contrast between external and internal orientations.

Developmental culture was found to be the strongest predictor among the four cultural dimensions, as it shows relationships with three of the performance measures: product quality, product innovation, and process innovation. Rational culture shows a relationship with product quality, and along with group and hierarchical cultures, it also plays a role in predicting process quality. The results provide key insights for managers to appropriately understand the fit between the culture and the strategic direction of the firm.

The findings also encourage firms to appreciate the balanced view on what seems to be multiple cultural characteristics within the same organization. By simultaneously examining the relationships between different cultural dimensions and different types of performance, this paper extends the previous empirical studies which linked CVF with a specific measure of performance.

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Justin A. Chen Justin A. Chen Harvard Medical School Close. Google Preview. Read More. Your current browser may not support copying via this button. American Studies Commons. Advanced Search. Privacy Copyright. Skip to main content. Title Measuring culture: The development of a multidimensional culture scale.

Author Haitham A. Abstract Fundamental to the debate of culture and its impact is the identification of the dimensions that comprise it. Included in American Studies Commons.