Unfortunately, by this time there was more competition in the market — brands like Kat Von D Beauty, ColourPop, Kylie Cosmetics, and Lime Crime had also emerged with "wild" colored liquid lipsticks that were arguably easier to apply and wear.
Additionally, high-quality vegan beauty products, once the exception pioneered by OCC, had become the norm.
Overseas customers also noted that UK-based retailers had also suddenly slashed prices. Which brings us to April 2, — the day that keen-eyed Redditors noticed the OCC storefront had shuttered, and all the OCC social pages had gone dark. There was literally NO official information about what had happened to Obsessive Compulsive Cosmetics, and people were starting to panic.
Then legendary makeup artist and longtime OCC fan Kevin James Bennett posted an image and a statement that seemed to explain a lot. The caption reads "I've been hounded all day to comment, but I have no info to offer. It appears that Obsessive Compulsive Cosmetics has closed, and to say I'm sad would be a gross understatement. David, I'm sending waves of love and light for whatever the future brings.
Sephora, the blood is on your hands. Based on this comment, and allllllll the other evidence I've looked into, it would appear that Bennett is claiming the Sephora lawsuit effectively sunk OCC.
I have reached out to Bennett for additional comment and confirmation on this claim. Bennett — who again, is an absolute LEGEND in the makeup community, posted this additional message of support for the brand. You gave us innovation THE liquid lipstick. You fearlessly celebrated diversity and inclusion in all of your advertising. You did this all with authenticity, generosity and true friendship.
So at the end of the day, what really happened to OCC? Why did the brand ghost the entire makeup industry, which its innovation largely helped to create? Honestly, I don't know. I don't know why a brand so rooted in the beauty world would up and leave without a word. I imagine that if this was not a voluntary exit, it may have been too difficult or painful to say goodbye — but this abrupt departure has left many fans, myself included, with more questions than answers.
I haven't been able to find any public records of Obsessive Compulsive Cosmetics, Inc legally filing to dissolve the company.
It's entirely possible that this is a temporary hiatus, which seems to be what most fans are hoping for. But as the New York Times would say, based on the portrait that emerges from the documents and the timeline above, it seems unlikely to be the case. Find your own, unique style. OCC first started to be noticed by professionals in when they launched OCC Skin, one of the first airbrush formulas created specifically to address the needs of High Definition beauty. In , OCC launched their Lip Tars now their best sellers and attracted a lot of attention and support from bloggers, makeup artists and professionals worldwide.
Obsessive Compulsive Cosmetics, or OCC for short, are a cult american colour cosmetic brand , with bold, beautiful makeup. Started in New York by makeup artist David Klasfeld , the brand is all about amazing formulas and bold colours.
The Lip Tars are their most famous product, with a whole host of fans across the beauty industry and blogosphere. These liquid lipsticks come with a variety of finishes from matte to metallic and a huge range of 40 different shades.
Whether you want to go subtle or bold, there is a Lip Tar for you. You are already signed up to our email! Last Chance! Obsessive Compulsive Cosmetics Makeup 3 results. Obsessive Compulsive Cosmetics was formed to satisfy the needs of make-up artists that were not being met by products on the market back in David Klasfeld used his creative skills to launch a make-up brand in New York, the place for every person and every dream, including those whose lives revolved around the artistic format of make-up.
Starting out by selling just a lip balm duo, Obsessive Compulsive Cosmetics' popularity has since spiraled, gaining recognition from professionals, make-up artists, and bloggers across the globe. The high-definition beauty products curated by Obsessive Compulsive Cosmetics are not only rich with colors and textures you may not find anywhere else, but are ethical too.
That is, those that are both inventive and guilt-free. OCC's Lip Tar range is one that has especially gained recognition in the beauty world. Full of bold and innovative colors, they act as a signature piece for your look whether you're wanting a subtle style or an attention-grabbing aesthetic. And sometimes a retailer will ask brands to change out fixtures in the middle of the year, requiring them to build new fixtures from scratch.
There are only a small number of firms that design fixtures for pretty much everybody in the business. One of the most well-known is Array , which has designed for Sephora, Ulta, and many major beauty brands. Array did not respond to a request for comment for this story. Then there are the product testers that go in the fixture. This is a very small brand with not a ton of products.
OCC offered dozens of lipstick colors and nail polishes, so you can conceivably multiply these numbers by many times more to understand what others costs likely were.
Direct-to-consumer has its own financial challenges, like warehousing, logistics, and shipping costs. Sephora is also known for actively helping brands get themselves up to snuff. It must have worked, because the brand has significantly expanded its product offerings. Retailers can also help beauty brands get more recognition and a wider reach. Obviously, if they sell enough, the volume makes up for the lower wholesale pricing.
The case of OCC, whether or not the brand has gone out of business permanently, illustrates that having a retailer presence can still be a double-edged sword. But the sheer numbers involved in the lawsuit really shows how much is at stake for beauty brands and retailers alike.
Updated April 24th at pm to reflect that the legal documents were orders, not judgments. Our mission has never been more vital than it is in this moment: to empower through understanding.
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