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Tobacco industry documents outline strategic efforts to promote menthol cigarettes to African Americans at the point of sale, and studies have observed more outdoor and retail menthol advertisements in neighborhoods with more African-American residents. Little research has been conducted to examine the effect of this target marketing on adolescents' recognition of cigarette brand advertising and on smoking uptake.

To our knowledge, this is the first study to examine racial differences in brand recognition and to assess the prospective relationship between brand recognition and smoking uptake. Menthol cigarettes are a big reason why African American communities experience the greatest burden of tobacco-related death of any racial or ethnic group in the United States.

You can get the facts about how deep the deception goes, and ways to you can help by visiting:. Menthol and Black Communities October 13, Share social-mail Facebook Icon social-twitter. You can get the facts about how deep the deception goes, and ways to you can help by visiting: Need help quitting?

Free quit help; counseling, chat services and more, visit Kick It California. Tobacco industry control of menthol in cigarettes and targeting of adolescents and young adults. Am J Public Health. Tobacco industry knowledge of the role of menthol in chemosensory perception of tobacco smoke. Nicotine Tob Res. African American children and adults are more likely to be exposed to secondhand smoke than any other racial or ethnic group. Quitting Behavior. Most African American adult cigarette smokers want to quit smoking, and many have tried.

Tobacco Industry Marketing and Influence. Targeted Marketing The tobacco industry has aggressively marketed menthol products to young people and African Americans, especially in urban communities.

Special Publication. Historical Publication. Pathways to Freedom: Winning the Fight Against Tobacco The Pathways to Freedom booklet was produced in partnership with key segments of the African-American community, including churches, service organizations, and educational institutions.

For Further Information. What's this. Related CDC Sites.