S as freight and packaging costs have surged. Flagging concerns about higher raw-material costs and energy prices, D'Souza said Tata Consumer Products will look to control marketing and other costs to offset the impact. Even as such concerns weigh, Tata Consumer Products wants to increasingly focus on catering to Indians in rural areas, after long focusing on urban centres.
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It has entered slowly into the country, opening just four stores so far. To minimize risk, the company is working through a joint venture with Tata, the huge conglomerate that owns, among other things, hotels, chemical companies, and car companies such as Jaguar and Land Rover. The company already operates over stores there. For example, poor roads make it very difficult for companies to bring their goods to market throughout the country.
However, the company expects that India will eventually become one of its top five markets and is therefore taking a measured and long-term approach to entering the Indian market. Starbucks entered India with the opening of its first store at Horniman Circle in Mumbai in Since , Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks. Tata Global Beverages is a global beverage business with a brand presence in over 40 countries.
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