Why do lipsticks get discontinued




















If you're listening, The Body Shop This is a classic example of a product that worked brilliantly but was confusingly taken off shelves and reformulated, leaving customers with a good but noticeably different version that never worked quite as well.

No7 Moisture Drench Lipstick in 23 Siren. A personal favourite from Boots' makeup range, this was the perfect red. With warm undertones of orange and a semi-matte finish, it was a brilliant substitute for anyone who found MAC's Ruby Woo a little drying. With an objective to be as natural as possible while remaining effective and results-driven, it was one of the first product ranges packed with high concentration formulas such as superfood-derived antioxidants.

The 'Sun Kissed' tinted moisturiser was a standout product. Rimmel Sweet Jelly Lip Gloss. This was everything a lip gloss should be: non-sticky with a pretty sheer finish and available in 10 subtly tinted shades — it occupied a place in every teen's makeup arsenal. Clarins Extra-Comfort Cleansing Cream.

Here's what some people do when they find out that the last tube of their favorite lipstick has suddenly become discontinued: Take a cotton swab and dig out every tiny scrap from the bottom of the tube, smear it on their lips, and savor that last bittersweet moment of lipstick bliss.

Then there are the other people, the ones who spend hours scouring stores and online shops for every last tube, stashing them away in the back of their refrigerator to try to hold on to that perfect shade for just a little while longer.

For those who haven't fallen into a discontinued-product spiral before, BuyMeBeauty is a popular website that helps users searching for elusive discontinued makeup products. Indeed, there are multitudes who collectively mourn the loss of discontinued products every year.

A cursory Internet search yields dozens of articles lamenting the loss of a particular eyeliner , or that perfect beachy-waves spray, and there have been at least two major Reddit threads this year with users listing their "favorite product that's been discontinued.

It's just my favorite base product ever," writes one fan. The company still sells the HiP line but only sells the shadows in pressed form. It's amazing. They say things like, 'I can't believe you have this.

You saved my life. Adler thinks it's all about what trends companies believe will yield demand. This makes it hard for his company to know what products to purchase.

He says they do market research all the time to figure out what trends major cosmetics companies are selling and what makeup trends BuyMeBeauty's customers remain interested in, regardless of whether there are currently products on the market to satisfy it. Essentially, we have to carry a lot of different things, so we have to purchase a lot of items.

Marian Kwei , a celebrity personal stylist and blogger, thinks lipsticks are regular targets too. It is devastating. Brands tend not to take these decisions lightly, says Colorescience UK 's lead product developer and skincare specialist Patricia Boland.

Often, they have "multiple reasons for discontinuing a cherished beauty product. Some are more common than others. Some are even legally necessary. Not only will this hopefully translate into higher sales, but it maintains the brand's artistry and allows them to stay current. At the end of the day, beauty is a business.

When a product isn't performing financially, companies have no choice but to find an alternative. They may also be forced down the same path if a product ingredient is no longer available, states Gerrard.

Something that is easily forgotten in the discontinuation row is the influence of science. Makeup artist Joyce Connor has worked as a stockist and trainer for some big names. But it's true. Lipstick is probably one of the most versatile makeup products out there. It comes in all kinds of f.

What is BuyMeBeauty? BuyMeBeauty is your one-stop online store for discontinued, hard-to-find makeup. Do you manufacture or discontinue beauty products? Why do companies discontinue their beauty products? Are these products safe to use? What is the shelf life of your products? Where can I find my discontinued beauty product locally?

There are a variety of reason why an item might look different: The product might look different due to changes made to the packaging, the formula, or the color. Please, look at the pictures on our website closely to make sure the item you're purchasing matches what you have. Please be aware: every computer monitor and mobile device screen shows colors differently depending on settings.

This can sometimes affect the way colors are displayed. The pictures on our website are taken in-house, which means that whatever you see it's what you'll get.



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